Maverick is a multidisciplinary creative studio, focused on developing graphic identity, strategy and positioning, packaging, displays and installations, websites and digital experiences, advertising, and communication.
The Telcel online store offers a wide range of products to meet the communication needs of all kinds of users, and purchasing online is the quickest, easiest, and safest way to get Telcel products delivered to anywhere in Mexico.
Our client needed a video to promote the tool in the market for more than 250 service centers located throughout the country, so we developed a script that showcases all the benefits that consumers can enjoy when shopping at the online store.
To create the video, we used a linear illustration with the company's corporate colors, and animated it with kinetic motion graphics to add dynamism and grab the viewer's attention. The result was a perfect balance between design and animation that has increased clicks on the site and satisfied the client.