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Maverick

We are a creative studio that develops communication strategies. We enhance businesses through four main hubs.
Maverick is a multidisciplinary creative studio, focused on developing graphic identity, strategy and positioning, packaging, displays and installations, websites and digital experiences, advertising, and communication.

Projects

The brand came with the need to create a very Mexican name and identity that represented the best of the country - the food.

 

It's a concept that would travel all the way to Sweden, but what's the best thing about Mexico’s cuisine? Tacos.

 

We thought of a naming that immediately referred to Mexico and was emotionally tied to the country. We chose a contemporary style but without neglecting tradition and the Mexican touch. We created a monochromatic and simple but sophisticated imagotype. It's informal with a contemporary chic touch. The graphic identity represents the culinary personality of the brand. On the one hand, we have a typographic arrangement broken down into three lines to remove formality from the brand, while at the same time, with a dominant typographic weight to reinforce its presence and legibility.

 

We sought to reach the senses of two types of people: Mexicans outside of Mexico and foreigners who have developed a taste for Mexico. No matter who you are or where you are, El Mariachi brings Mexico to you.