Maverick is a multidisciplinary creative studio, focused on developing graphic identity, strategy and positioning, packaging, displays and installations, websites and digital experiences, advertising, and communication.
Grainger's most important values of Experience, Solutions, Expertise, and Safety make it one of the most reliable B2B options for maintenance, repair, and operation supplies.
To build a relationship of trust with expert consumers, we created an interesting and consistent storytelling concept, designed experiences that provided real value, and unified these experiences across different store formats while enhancing brand assets.
Our strategy involved four areas of action: creating a concept, identifying and differentiating, unifying and maintaining consistency, and fostering a sense of closeness. We developed framework statements, such as using the box as a design item and the totem, and used color blocks to maintain coherence across various commercial spaces.