Maverick is a multidisciplinary creative studio, focused on developing graphic identity, strategy and positioning, packaging, displays and installations, websites and digital experiences, advertising, and communication.
Uncon. Ath. was created to fill the gap in the limited activewear brand options in Mexico. It positions itself as a brand for intelligent athletes, with a typographic logo of "Unconventional Athletes" and an accompanying icon that conveys rebellion and energy in motion.
This competitive brand clearly conveys its message and form, representing the passion, pride, and adrenaline that sports generate. The visual representation of Uncon. Ath. reflects the energy that flows through the body during physical activity, and celebrates the feeling of being alive.
The proposed strategy and design for the four product lines were created with the essential characteristics of each activity in mind, providing optimal performance and comfort for the consumer.
The brand's graphic design incorporates images of freedom and intensity, evoking energetic sensations and emotions that celebrate the brand's benefits. The atmosphere is one of diversity, textures, and intense colors, all of which connect with the privilege of feeling free.