Mexico Desconocido is a leading global reference for traveling in Mexico and exploring its hidden and marvelous corners. Their content promotes lesser-known tourist sites in our country.
Unbranded collaborated with the brand to create and assemble a stand at the Acapulco Tourism Fair in 2019. The inspiration for the design was drawn from the "unknown" Mexican culture, deviating from the typical landscapes associated with Mexico and referencing the brand's name.
The design drew 100% inspiration from the work of the famous Mexican architect, Luis Barragan, known for his unmistakable style in creating spaces with an urban touch. This helped dress the booth and reflect a contemporary, unique, and adaptable Mexico.