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Maverick

We are a creative studio that develops communication strategies. We enhance businesses through four main hubs.
Maverick is a multidisciplinary creative studio, focused on developing graphic identity, strategy and positioning, packaging, displays and installations, websites and digital experiences, advertising, and communication.

Projects

For many Mexicans, investment can seem like an unfamiliar territory due to factors such as poor spending habits, including unnecessary expenses and excessive debt, as well as a lack of financial literacy.

 

To address this gap in the market, a group of specialized financial advisors created a 100% Mexican company called Plan In, which offers investment solutions and customized plans for each individual's needs.

 

At Unbranded, we developed the brand identity for Plan In, incorporating a key tagline that encapsulates the brand's essence: The smart way to invest. We also devised a digital strategy to position Plan In as users' go-to financial advisor, presenting investment options in a language they understand.

 

The graphic design features a carefully chosen color palette that conveys a sense of security and confidence, complemented by a selection of images and illustrations that convey complex ideas in a playful and easy-to-understand way while appealing to the brand's target audience.