For many Mexicans, investment can seem like an unfamiliar territory due to factors such as poor spending habits, including unnecessary expenses and excessive debt, as well as a lack of financial literacy.
To address this gap in the market, a group of specialized financial advisors created a 100% Mexican company called Plan In, which offers investment solutions and customized plans for each individual's needs.
At Unbranded, we developed the brand identity for Plan In, incorporating a key tagline that encapsulates the brand's essence: The smart way to invest. We also devised a digital strategy to position Plan In as users' go-to financial advisor, presenting investment options in a language they understand.
The graphic design features a carefully chosen color palette that conveys a sense of security and confidence, complemented by a selection of images and illustrations that convey complex ideas in a playful and easy-to-understand way while appealing to the brand's target audience.
